Sunday, April 05, 2026

Walk through the desert of World Cup ticketing

I am one of millions of people who have tried to get tickets for the World Cup. And this is just the people with sufficient income who can hope to make it; the ticket prices effectively put 95% of the world's football fans from even consider going to the World Cup, and it seems understandable that Mexico's president, Ms. Claudia Scheinbaum, has announced that she will not attend the opening match, but give the ticket to an indigenous woman. 

In general I understand FIFA; they are non-profit organization, but want to make money from the tournament to better promote football for the fans... That said, considering the hundreds of millions that they make from sponsors and TV deals, would it not be better to do a more "democratic" ticketing system, that is both transparent, accessible for the majority of fans, and with price ceilings? It seems completely out of place that tickets for the final are being re-sold for 11000 USD!

Attending a World Cup football match is not for the common fan... 

I have managed to get one ticket for a match, through a friend who won the FIFA lottery, but otherwise was unable to get anything. A few days ago I logged on to FIFA to try to get leftover tickets (basically to any match in Mexico) but was left disappointed after five hours in line as only tickets to wheelchair users seemed to be available. At the same time FIFA says re-selling can only happen on FIFAs own platform (I have nevertheless not found this platform of people re-selling tickets), but one can buy tickets for almost any match at disgustingly high prices on platforms such as stubhub.mx or vividseats.com.

Why is this even possible...?

It is a sad state of affairs and it creates the massive distrust of FIFA, and accusations of greed and not being there for the fans. I do not think FIFA is like that, but there seems to be a problem with how they are managing this.

1 comment:

Stig said...

Det ser ud til at der er FIFA resale her: https://fwc26-resale-usd.tickets.fifa.com/ . Man skal bruge noget tid på manuelt at surfe rundt og tjekke prisen på pladser der er ledige. Svært at finde pladser til <1000USD stykket i den kamp jeg lige har kigget lidt rundt i (Uzbekistan vs Colombia).